BURLINGAME, CALIF. -
Google's $220 billion empire is based on search--on the unique software it developed to sift through the billions of documents that make up the Web. But only the timid would stop there.
And no one has ever accused Google (nasdaq: GOOG - news - people ) of being shy.
The company is determined to put its mark on two of the biggest trends in information technology: the rapidly changing world of wireless communication and "social networking."
Wireless devices are our most personal way of tapping into information--and Google wants to make sure the software on those devices can serve up a full array of information, entertainment and, of course, ads. Social networking allows people to build friendly, little enclaves in the vast, roiling worldwide Web--networks of friends, of business partners or of interesting people. Google isn't about to let that trend slide by, even if the leader in this arena, Facebook, is flirting with Google rival Microsoft (nasdaq: MSFT - news - people ).
What emerges from our ongoing coverage of Google is a portrait of an organization swiftly changing and competing in a marketplace where success is measured in very, very large numbers.
Discuss Add this link to... Bury
Google's $220 billion empire is based on search--on the unique software it developed to sift through the billions of documents that make up the Web. But only the timid would stop there.
And no one has ever accused Google (nasdaq: GOOG - news - people ) of being shy.
The company is determined to put its mark on two of the biggest trends in information technology: the rapidly changing world of wireless communication and "social networking."
Wireless devices are our most personal way of tapping into information--and Google wants to make sure the software on those devices can serve up a full array of information, entertainment and, of course, ads. Social networking allows people to build friendly, little enclaves in the vast, roiling worldwide Web--networks of friends, of business partners or of interesting people. Google isn't about to let that trend slide by, even if the leader in this arena, Facebook, is flirting with Google rival Microsoft (nasdaq: MSFT - news - people ).
What emerges from our ongoing coverage of Google is a portrait of an organization swiftly changing and competing in a marketplace where success is measured in very, very large numbers.
Discuss Add this link to... Bury
LinksMarker is a Web 2.0 content management system
Comments