Michael Vick lost another endorsement yesterday because of the dogfighting charges against him. In its divorce petition, Rawlings said everything it needed to about how it weighed jurisprudence against its corporate image.

The company said in a statement that it recognizes that Vick has been convicted of nothing, but “we have determined that ending our relationship with Mr. Vick at this time is necessary.” Translation: There is no “till death do us part” in marriages by endorsement, only “till you doth embarrass us.”

Vick, once the Atlanta Falcons’ star quarterback around whom the team was built and whom the owner Arthur Blank adored, has lost his sponsors with stunning alacrity.

Nike started the groundswell on July 19, two days after Vick was indicted, vowing not to roll out his Air Zoom Vick V shoe. Then, emboldened by N.F.L. Commissioner Roger Goodell’s telling Vick not to report to training camp on July 23, Nike suspended his deal without pay; Reebok pulled Vick jerseys from retail shelves; Donruss said it would cut Vick from all future trading card products; and Upper Deck removed his autographed memorabilia from its online store and banished him from this season’s card sets.

That wasn’t all. In May, during the investigation of dogfighting on his property, AirTran Airways cut him.
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