As part of its continued foray into the mobile space, Google plans to launch a new service that will help users find and purchase mobile content such as ringtones and games.

Under the mobile content search system, users would be able to search for a particular ringtone—for example, Eric Bangeman might want Sanjaya Malakar's rendition of "Bathwater" as his ringtone. Google would then return a list of links that would let them purchase the ringtone directly from those providers and get the ringtone immediately. The same would apply for games, backgrounds, applications, and anything else mobile customers use on their phones. According to the Wall Street Journal's sources, the service has supposedly experienced some setbacks, and no launch date has been set yet as the search giant moves forward with its plans.

Google's service would, of course, allow users to bypass the sometimes-restrictive systems offered by the various cell carriers for purchasing mobile content, which is sure to go over like a lead balloon with the carriers once their (very profitable) sales model is threatened. But it would also open up opportunities for new mobile content providers to set up shop and spark an even more thriving mobile economy.
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