Last week, I passed on a Training Center Update that let you know that several press release tutorials had been added. It seems you hear a lot about writing press releases and how it’s a great way to get exposure for your business, but WHY?
Here are just three little thoughts why:
1. Exposure You Receive is Essentially an Endorsement for Your Business: You can buy all the ads you want and run successful campaigns, but when the media features or talks about your business it’s just like a real-live endorsement…and it’s free. Ads are looked upon with suspicion, but interestingly enough, generally people more willingly accept a message coming directly from the media.
2. Link Building: Aside from exposure, a well-crafted campaign also becomes a link building campaign. With online newswires, targeted websites that accept press releases and big online media outlets that might write about your website…there are many, many opportunities to build some serious links.
3. Coverage Leads to More Coverage: As your media exposure grows online and offline, it often leads to even more exposure. Your experience with the media makes you more attractive as an interview prospect. In addition, reporters conduct online research and if they see your name, they may just approach you all on their own (it’s really cool when this happens and how I ended up in this CNN article).
Press Release Template PacksBut what if you’re stumped or just don’t want to write your own releases? Hey, that’s understandable and you have plenty of options. You can hire a pricey press release writer or you can simply get a headstart with our press release template packs.
These packs were put together by Shannon Cherry, a PR specialist with over 15 years media experience…so you know they’re good stuff.
To make it even easier for you to get started, here’s a little Sweetie Perk. Enter coupon code: A40CE on the order page and you’ll receive 40% off as many press release packs you want to buy.
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Tell a friend
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Here are just three little thoughts why:
1. Exposure You Receive is Essentially an Endorsement for Your Business: You can buy all the ads you want and run successful campaigns, but when the media features or talks about your business it’s just like a real-live endorsement…and it’s free. Ads are looked upon with suspicion, but interestingly enough, generally people more willingly accept a message coming directly from the media.
2. Link Building: Aside from exposure, a well-crafted campaign also becomes a link building campaign. With online newswires, targeted websites that accept press releases and big online media outlets that might write about your website…there are many, many opportunities to build some serious links.
3. Coverage Leads to More Coverage: As your media exposure grows online and offline, it often leads to even more exposure. Your experience with the media makes you more attractive as an interview prospect. In addition, reporters conduct online research and if they see your name, they may just approach you all on their own (it’s really cool when this happens and how I ended up in this CNN article).
Press Release Template PacksBut what if you’re stumped or just don’t want to write your own releases? Hey, that’s understandable and you have plenty of options. You can hire a pricey press release writer or you can simply get a headstart with our press release template packs.
These packs were put together by Shannon Cherry, a PR specialist with over 15 years media experience…so you know they’re good stuff.
To make it even easier for you to get started, here’s a little Sweetie Perk. Enter coupon code: A40CE on the order page and you’ll receive 40% off as many press release packs you want to buy.
Discuss
Tell a friend
Bury
LinksMarker is a Web 2.0 content management system
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