When the World Wide Web became widely available, men were the early adopters, using it as a communications and research tool, as well as for entertainment. But, as the Internet became a bona fide shopping channel, women began to appreciate its convenience and the role of Web sites in apparel shopping research. Today, it’s the men’s turn to play catch-up; and they are. According to the Cotton Incorporated Lifestyle Monitor™, the amount of time men spend browsing apparel has deceased by five minutes over the same time last year. However, the percentage of men who spent an hour or less shopping for apparel online in a one-month period increased from 44.9 percent to 50 percent over same time period, indicating that they are becoming more adept and comfortable browsing for clothing online.
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