There is no single "magic formula" to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depends upon your overall goals and strategies.
A laundry list of marketing techniques that have worked for others -- and some of the benefits or features of each -- is below. They are in no particular order because each Website is unique. The tactics that will help you reach your goals may be completely different than the tactics that are right for another Website.
1. Write and distribute articles available for free republication -- Provides a sample of your writing or knowledge and creates inbound links to your Website.
2. Write and publish your own ezine -- Develops a list of interested prospects and provides a way to communicate directly with subscribers.
3. Distribute Website or newsletter content via RSS (xml) feeds -- Provides a way to reach prospects without email and creates more ways for potential prospects to find your Website.
4. Rewrite sales page(s) -- Increases conversion rates for your product.
5. Start an ongoing SEO campaign -- Improves organic search engine rankings and increases number of visitors.
6. Test different Website configurations -- Improves conversion rates and profit.
7. Send postcards or notes to Website customers/visitors via snail mail -- Additional point of contact improves conversions and recall.
8. Add a signature to your email -- Increases exposure to your site and communicates your marketing message.
9. Spend one hour each day on prospecting new customers or visitors -- Spreads the word about your product/service/Website and improves awareness.
10. Offer a podcast -- Recipients can listen to the mp3 file while away from their computers. A way to verbally communicate with prospects.
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A laundry list of marketing techniques that have worked for others -- and some of the benefits or features of each -- is below. They are in no particular order because each Website is unique. The tactics that will help you reach your goals may be completely different than the tactics that are right for another Website.
1. Write and distribute articles available for free republication -- Provides a sample of your writing or knowledge and creates inbound links to your Website.
2. Write and publish your own ezine -- Develops a list of interested prospects and provides a way to communicate directly with subscribers.
3. Distribute Website or newsletter content via RSS (xml) feeds -- Provides a way to reach prospects without email and creates more ways for potential prospects to find your Website.
4. Rewrite sales page(s) -- Increases conversion rates for your product.
5. Start an ongoing SEO campaign -- Improves organic search engine rankings and increases number of visitors.
6. Test different Website configurations -- Improves conversion rates and profit.
7. Send postcards or notes to Website customers/visitors via snail mail -- Additional point of contact improves conversions and recall.
8. Add a signature to your email -- Increases exposure to your site and communicates your marketing message.
9. Spend one hour each day on prospecting new customers or visitors -- Spreads the word about your product/service/Website and improves awareness.
10. Offer a podcast -- Recipients can listen to the mp3 file while away from their computers. A way to verbally communicate with prospects.
Discuss Add this link to... Bury
LinksMarker is a Web 2.0 content management system
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