Microsoft has announced on Oct 1st 2007 that it has acquired a comparison shopping search engine called jellyfish.com. Now jellyfish will be part of Microsoft’s live search division. Microsoft believes that the technology used by jellyfish.com has good potential applications which help them to continue investing heavily in commerce and shopping.
Jellyfish is based in Madison, Wisconsin and is a customer centric new form of online advertising website. Jellyfish.com is very successful in generating huge discounts by mobilizing a large group of consumers through their auction and chat tools to buy a single product in a single day. The President of Jellyfish, Mark McGuire who has teamed up with Brian Weigand to pioneer an innovative online shopping idea to help the businesses and the consumers experience a unique internet marketplace.
Jellyfish had done remarkable venture in the field of comparative shopping engines. In terms of the deal with Microsoft, Jellyfish.com maintains its standalone identity and continues to remain in Madison with its 26 employees. Jellyfish has a very strong consumer feedback base. Most of the account holders in the site feel that shopping online with jellyfish is exciting and fun. The support staffs of jellyfish are amazing and friendly. The buyers benefit from saving lot of money more money, through shopping in jellyfish than other sites. Jellyfish also offers lot of prizes and discounts as well as cash back incentives
The acquisition of jellyfish.com by Microsoft is visualized as an option to augment their ecommerce as well as search offerings. However we may have to wait and see if the company would makes transformations in the site or if they would include it along with other offerings. Through this purchase, Microsoft provides its customers, a part of advertisement revenue that is generated from retailers by offering some rebates while making purchases from the site.
The level of commission that the advertisers pay to jellyfish.com is based on the number of sales. Jellyfish gives half of that commission from the advertisers to the buyers as rebate. That rebate along with the price of the product is listed as per rankings in jellyfish.com. The discounts that the consumer receives from jellyfish are not immediately added to the product. However the discount amount reflects in the consumer’s balance in his account with jellyfish.com. It stays there for about a month or two in order to account for any refunds, product returns, as well as to guard against any possible fraudulent activities. After this period, a check may be requested when the accumulated rebate is over $10.
Jellyfish.com guarantees its merchants that its unique advertisement model based on cost per sale is risk free since they do not encounter ecommerce problems such as fraudulent clicks on ads. Currently jellyfish.com lists over five million products in its website. This is a huge number considering the fact that the site started in mid 2005. By purchasing jellyfish.com, Microsoft had bolstered its capacity in ecommerce. Microsoft may borrow the technology used in jellyfish.com to use in their websites. Microsoft is obviously impressed about the compelling new twist that jellyfish had introduced in comparative shopping arena. And the prices are effectively lowered since the jellyfish reverts half of that commission to the purchasers.
Jellyfish differentiate itself from others through ‘Smack Shoppers’, a social networking feature that allows the shoppers to chat with other shoppers while they bid on the products in auction items. Prior to its association with Microsoft, jellyfish had done business development deals with Slashdot, The Chicago Tribune and The Consumerist. Microsoft’s acquisition of jellyfish is a positive decision since Microsoft focuses to leverage its search technology as a key component in Microsoft live search.
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Jellyfish is based in Madison, Wisconsin and is a customer centric new form of online advertising website. Jellyfish.com is very successful in generating huge discounts by mobilizing a large group of consumers through their auction and chat tools to buy a single product in a single day. The President of Jellyfish, Mark McGuire who has teamed up with Brian Weigand to pioneer an innovative online shopping idea to help the businesses and the consumers experience a unique internet marketplace.
Jellyfish had done remarkable venture in the field of comparative shopping engines. In terms of the deal with Microsoft, Jellyfish.com maintains its standalone identity and continues to remain in Madison with its 26 employees. Jellyfish has a very strong consumer feedback base. Most of the account holders in the site feel that shopping online with jellyfish is exciting and fun. The support staffs of jellyfish are amazing and friendly. The buyers benefit from saving lot of money more money, through shopping in jellyfish than other sites. Jellyfish also offers lot of prizes and discounts as well as cash back incentives
The acquisition of jellyfish.com by Microsoft is visualized as an option to augment their ecommerce as well as search offerings. However we may have to wait and see if the company would makes transformations in the site or if they would include it along with other offerings. Through this purchase, Microsoft provides its customers, a part of advertisement revenue that is generated from retailers by offering some rebates while making purchases from the site.
The level of commission that the advertisers pay to jellyfish.com is based on the number of sales. Jellyfish gives half of that commission from the advertisers to the buyers as rebate. That rebate along with the price of the product is listed as per rankings in jellyfish.com. The discounts that the consumer receives from jellyfish are not immediately added to the product. However the discount amount reflects in the consumer’s balance in his account with jellyfish.com. It stays there for about a month or two in order to account for any refunds, product returns, as well as to guard against any possible fraudulent activities. After this period, a check may be requested when the accumulated rebate is over $10.
Jellyfish.com guarantees its merchants that its unique advertisement model based on cost per sale is risk free since they do not encounter ecommerce problems such as fraudulent clicks on ads. Currently jellyfish.com lists over five million products in its website. This is a huge number considering the fact that the site started in mid 2005. By purchasing jellyfish.com, Microsoft had bolstered its capacity in ecommerce. Microsoft may borrow the technology used in jellyfish.com to use in their websites. Microsoft is obviously impressed about the compelling new twist that jellyfish had introduced in comparative shopping arena. And the prices are effectively lowered since the jellyfish reverts half of that commission to the purchasers.
Jellyfish differentiate itself from others through ‘Smack Shoppers’, a social networking feature that allows the shoppers to chat with other shoppers while they bid on the products in auction items. Prior to its association with Microsoft, jellyfish had done business development deals with Slashdot, The Chicago Tribune and The Consumerist. Microsoft’s acquisition of jellyfish is a positive decision since Microsoft focuses to leverage its search technology as a key component in Microsoft live search.
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