It might not seem logical, but a web site that's well-written for human consumption with a little SEO help usually is also well-received by the robots of search engines like Google and Yahoo.
So, what does "well-written" mean? Here are some tips to good SEO copywriting for Google, Yahoo and site visitors.
SEO Copywriting Tips – How to Write Great Web Site Content
Keyword research: This topic deserves a whole article on its own, but suffice to say that you'll want to base your site content on the keyword terms that you know are most popular among the audience you're trying to reach. There are online tools available that can help you determine the right keywords for your company. Among them are WordTracker and Keyword Discovery.
One topic per page: If your company makes 5 different products, you'll need to devote at least one page per topic.
Details, details: Each topic should be covered in enough detail that the site visitor can determine whether to contact you for more information. From an SEO standpoint, the more detail you provide on each topic, the more easily the search engines will be able to determine the relevance of your site to that keyword.
Kill the sales brochure: Internet users don't appreciate going to your web to find only a sales brochure. Avoid flowery language; it usually signifies a page that's light on content and heavy on sales pitch, which the search engines won't rank well. Good SEO copywriting will focus on objective facts about your company's products and services, with a call-to-action for more information.
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So, what does "well-written" mean? Here are some tips to good SEO copywriting for Google, Yahoo and site visitors.
SEO Copywriting Tips – How to Write Great Web Site Content
Keyword research: This topic deserves a whole article on its own, but suffice to say that you'll want to base your site content on the keyword terms that you know are most popular among the audience you're trying to reach. There are online tools available that can help you determine the right keywords for your company. Among them are WordTracker and Keyword Discovery.
One topic per page: If your company makes 5 different products, you'll need to devote at least one page per topic.
Details, details: Each topic should be covered in enough detail that the site visitor can determine whether to contact you for more information. From an SEO standpoint, the more detail you provide on each topic, the more easily the search engines will be able to determine the relevance of your site to that keyword.
Kill the sales brochure: Internet users don't appreciate going to your web to find only a sales brochure. Avoid flowery language; it usually signifies a page that's light on content and heavy on sales pitch, which the search engines won't rank well. Good SEO copywriting will focus on objective facts about your company's products and services, with a call-to-action for more information.
Discuss Add this link to... Bury
LinksMarker is a Web 2.0 content management system
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