While we have never been raving fans of the pay-per-click model for various reasons, there's no doubt that this game can be hugely profitable if you play your cards right. This is especially true in the fairly complex field of traffic arbitrage.

Which, however, neatly pinpoints the problem: How do you actually succeed in what has developed into a veritable cut throat environment in recent years? Simply following the old rule of "buy low, sell high" is all very well, but unless you've got your research pat, chances are you'll either burn tons of money learning the ropes the hard way, or you'll end up with mere peanuts for all your troubles.

Don't get me wrong: I'm not bashing this industry one bit. Like always in life, however, you have to know what you're doing to actually make it worthwhile.

Enter Alex Goad and Google Payload. Once again he has teamed up with Chris "X" of Day Job Killer and Affiliate Project X fame. The last product Alex released was Project Black Mask. Teamed with Chris, it was a smashing success selling over 4000 copies. It will be interesting to see if Alex can top that with Google Payload.

Alex was good enough to furnish us with a preview copy. (You might think there's nothing particularly "kindhearted" about promoting your stuff in advance to multipliers - but we're actually no super affiliates or high level promoters or anything, promoting affiliate programs as a mere sideline when opportune and potentially relevant and beneficial to our readers.)

Anyway, I've just finished reading it (yes, every single word) - and it rocks! Not that I'd expect less from an accomplished hands-on guy like Alex, but it's not as if this were the first system to lay claims to giving away the farm. In actual fact I've read them all, but this one beats anything on the market stone cold.

Here you'll find:


1. Set and forget techniques, so that your business is working 24/7, not you.

2. Fresh and innovative approach that has never beeen seen in many market segments. This means tons of opportunity for you.

3. A system that is simple to learn and produces results, i.e. cash, quickly. Less time working and more time counting your profits.


Google Payload addresses questions such as:


* where to buy the best profit driving traffic - and which costly mistakes to avoid

* the importance of geo-targetting - and how to do it right

* how to leverage a unique Quality Score cheat that will shave your expenses and prop up your profits

* how to optimize your landing pages for optimal conversions

* how to get cheap targeted traffic even from Google AdWords (yes, you read right: you actually can exploit AdWords at a huge profit if you know how to!)

* selecting the best exploitable (and profitable) niches

* which kind of clientele to avoid

* invaluable tools and resources to deploy, saving you tons of time and money

* constructing arbitrage pages to achieve the most powerful conversion rates

* which on page factors are critical to drive conversions

* which off page factors you should invest your efforts in to push traffic, payout rates and conversions

* how to generate a substantial secondary income via strategically placed affiliate links

* on site linking tricks (sneaky but legit) that can drive up your conversions by 25% or more

* optimizing your AdSense revenue (yes, AdSense is anything but dead - if you're smart enough to avoid the countless snares and pitfalls Google has set up now to make life difficult for you)

* testing, tweaking, tracking: arguably the three most critical tasks all too easily ignored by traffic arbitragers - learn here how to streamline it all

* step-by-step, day-by-day guide to bring it all together - and at stunning profits

* personal real life case studies outlining the process (including the mistakes made - now for you to avoid).


The downside? Only one, really: I'd have wished to find a bit on multivariate tracking (especiallly the Taguchi techniques) and the readily available software applications making it a breeze to implement. But other than that it's a no-brainer buy!

An easy make-money-while-you-sleep-without-work scheme? Most certainly not! It's an entire craft and trade in its own right - and Google Payload spells out the rules in all detail.
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