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investment
195 days ago
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Category: News Business and Finance |
At its most elementary level, affiliate marketing is a fairly simple and straightforward affair in which one business partners with another, placing an ad link on the second company’s website and paying that company for every sale that a visitor sent over from that affiliate site makes on the seller’s site.
It is a solid, reciprocal relationship. The affiliate drives customers to the seller and the seller pays the affiliate for the traffic. This type of business arrangement, where the seller pays a commission for sales leads, is referred to as revenue sharing, and has been around in one form or another for as long as large scale sales efforts have existed. It entered the world of ecommerce the same way that so many other innovations have, through the adult entertainment industry. However, while it may have begun with a company called Cybererotica, by 1994 the concept had spread into the Internet mainstream with a music company called CDNow and its BuyWeb Program.
It began, as all such ideas, as the solution to a business need. Geffen Records wanted to market its music directly to consumers over the Internet but didn’t want to actually do the job itself. CDNow developed a program that would directly link an artist’s page on CDNow’s site to the artist’s music page on the Geffen website. It didn’t take long to catch on with other Internet-based companies.
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